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You are in: Home > 2013. 61st Edition  > Festival Diary > Morales: Making movies that matter
Festival Diary » THE INDUSTRY CLUB
Morales: Making movies that matter
Tuesday, September 24th, 2013

The film comes first,” said producer Jose María Morales, head of Wanda Visión, at a panel discussion on Monday on internationally pre-financed Spanish films, which is part of the Europe- Latin America Co-production Forum. Morales emphasized that the integrity of the film must not be compromised during the financing process. He used the example of “Cry/Fly,” which is being directed by Claudia Llosa, whose film “The Milk of Sorrow” was nominated for an Oscar. After scouting for locations in Eastern Europe, the film, which has an international cast led by Jennifer Connelly, which was shot in Canada. A chance encounter with “Breaking Bad” executive producer Mark Johnson was the key to attaching the high-level cast, which includes Cillian Murphy and Melanie Laurent, as he provided access to the Hollywood agents. Morales said that it was necessary to be flexible when dealing with Hollywood. “It has to be me that adapts to them,” he said. Juan Gordon of Morena Films said that one person had commented that a Spanish company approaching a Hollywood agent was like a company from a province in Pakistan going to an agent in Spain and asking to attach Javier Bardem to their film, so it made sense to partnerwith a leading U.S. producer to “get that credibility and respect.” Recruiting a top casting director also helps secure leading international actors, he said. Gordon said that pre-selling to distributors in some territories was tough. “It’s like selling pork in a Muslim country,” he said. Most distributors would want to see the finished film. “What’s in it for them? They can wait.” Gordon said filmmakers should keep in close contact with the audience, and develop projects that they want to see, such as genre pics.

LEO BARRACLOUGH

 

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