The advent of new technologies, present in spheres as wide-ranging as health, industry, energy, communication and economy, has also meant a profound change in all links of the audiovisual production chain. Blockchain, Artificial Intelligence, the Internet of Things and Virtual Reality are concepts which, until only a very short time ago, were completely alien to us but which have a notable influence on storytelling, on data use, on the appearance of new business models and on tools for promoting and disseminating the cinema.
To learn first-hand about the new technological advances, their potential applications and the opportunities generated both in the scope of both creation and business, the San Sebastian Festival, Tecnalia and Tabakalera joined hands in 2018 to launch a new event seeking to promote a coming together between the world of film and ICT innovation.
In its second edition, Zinemaldia & Technology became a strategic point for the San Sebastian Film Festival, which wants to position itself as a hub for reflection on technology and the audiovisual industry. With this aim, the Festival launched Zinemaldia Startup Challenge, an initiative promoted by the Basque Government, through the Department of Economic Development, Sustainability and Environment and SPRI, aiming to foster the generation of new entrepreneurial European projects based on new technologies and aimed at the audiovisual field.
This event has the collaboration of ALÍA (Alianza Industria Audiovisual) and the applied research centre Vicomtech.