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You are in: Home Festival sponsors > The Film Festival as a promotional platform
The Film Festival as a promotional platform

As a company, sponsoring or collaborating with the San Sebastian Festival means associating your corporate brand to an event of national and international prestige backed by more than 70 years of excellence in the field. One of the world's most important film festivals belonging to the highest FIAPF category as a "competitive non-specialised" festival. At the end of the day, a unique opportunity of promotion in Spain with the key features of Zinemaldia: elegance, professionalism, a solid reputation and quality.


Our Festival is an institution deeply rooted in Basque society. With a transparent programme of public subsidies and profound impact on the conscience of spectators, both local and foreign, who pack out the screenings of competing and non-competing films every year. But apart from public backing, the Festival also needs to complete its financing through private sponsorship with a view to guaranteeing its quality.

Thanks to the solid relationship existing between the Festival and its sponsors, we achieve mutual benefit, enhancing the image of the brands that accompany us every year, and thanks to their support maintaining the excellence of this hugely exciting journey represented by the Zinemaldia.

In September we will celebrate a new edition at a time when our popularity and image are enjoying renewed heights. The city of San Sebastian throws itself wholeheartedly into the Festival bearing its name, and thousands of visitors, journalists and film professionals flock to the world capital of the film industry for nine days, also drawn, it has to be said, by the tourist and gastronomic attractions of the capital of Gipuzkoa.

Demonstrating the importance of our Festival, the film stars who have visited San Sebastian include Bette Davis, Anthony Hopkins, Vanessa Redgrave, Luis Buñuel, Alfred Hitchcock, Michael Caine, Stephen Frears, Bertrand Tavernier, Bernardo Bertolucci, Michael Douglas, Robert de Niro, Al Pacino, Susan Sarandon, Catherine Deneuve, Sean Penn, Jeanne Moreau, Pedro Almodóvar, Jeremy Irons, Kevin Costner, Francis Ford Coppola, Woody Allen, Denzel Washington, Glenn Close, Dustin Hoffman and Antonio Banderas.

Every year, more than 1,000 journalists from more than 40 countries cover the Festival, reflecting the image of its sponsors, collaborators and patrons on thousands of platforms and media the world over. A truly unique social and media showcase, thanks to which every day sees greater numbers of corporations and brands using the Festival environment as a backdrop for different events focussed on their clients, distributors and the press.

The edition in figures

  • 4,587 accredited
  • 967 journalists
  • 537 mass media
  • 2,026 industry professionals (66 virtual attendees)
  • 1,594 other guests
  • 893,963 visits to the Festival website
  • 502,592 unique visitors
  • 3,454,825 page views
  • 96,400 Twitter followers
  • 89,000 Instagram followers
  • 61.000 Facebook followers
  • 10.800 TikTok followers


  • Festival Sponsors Management:

Kris Barco
Tel.: 943 48 12 12


Official Sponsor
Media Partner
Official Collaborators:
Associated Institutions:
© San Sebastian International Film Festival | Developed by: Yo Miento Producciones